Co-Founder and Director of Agave Spirits

Pablo Antinori

Every step, we’re there. Pablo Antinori, our Director of Agave Spirits, splits his time between our Dallas headquarters and our distillery in Jalisco, helping guide Socorro’s growth as an additive-free premium tequila.

Born in Argentina and partly raised in Bolivia, Pablo comes from a family of restaurateurs. “Flavor’s always been a part of my life,” he says. Early in his career, he apprenticed as a winemaker in Tuscany before entering the spirits industry, where he became a leading expert on traditional tequila and agave-forward spirits for one of the country’s largest drinks distribution companies.

Whether he is walking agave fields, tasting cooked piñas from the ovens, or evaluating finished blends with the production team, Pablo oversees every detail that affects what ends up in the glass. His obsessive focus on balance, texture, and flavor ensures that every bottle of Socorro feels like luxury tequila meant to be shared. Pablo tastes each batch before bottling, because what you put in the process shows up in the glass. “If it’s not right,” he says, “we don’t bottle it.”