Our Promise
Quality You Can Taste
Great tequila starts with good decisions. From the agave we choose to the way we cook, ferment, distill and age it, Socorro is made with care at every step.
Nothing added that isn’t needed. No rushing the process. Just a commitment to making tequila we’re proud to pour and share.
Pablo Antinori
Co-Founder and Director of Agave Spirits
For Pablo Antinori, quality is something you stay close to.
As Socorro’s co-founder and Director of Agave Spirits, Pablo splits his time between Dallas and the distillery in Jalisco, helping guide the tequila from agave to finished bottle.
Born in Argentina and partly raised in Bolivia, Pablo grew up around restaurants and developed an early appreciation for flavor. He later apprenticed as a winemaker in Tuscany before moving into the spirits industry, where he became a leading expert on traditional tequila and agave-forward spirits.
Today, he can be found walking agave fields, tasting cooked piñas from the ovens and evaluating finished tequila alongside the production team. His approach is simple: stay involved, pay attention and never assume something is good enough just because it worked last time.
Pablo tastes every batch before bottling because what happens throughout the process shows up in the glass.
Balance matters. Texture matters. Flavor matters. And so does knowing when something needs more time, another look or a different decision altogether.
That attention to detail is part of the Socorro promise: tequila made with care, confidence and a respect for the people who choose to pour it.
The Standard
If It’s Not Right, We Don’t Bottle It.