Tequila Made The Way It Should Be
It was a bold move. After selling some of the biggest tequila brands, spirits industry veterans Josh Irving and Pablo Antinori struck out on their own in 2020. Their goal: craft world-class tequila in Arandas, Jalisco, Mexico, using traditional methods and only estate-grown Blue Weber agave. Tequila made the way it should be.
The result is Socorro Tequila, a spirit born from passion and defined by uncompromising quality. 100% sustainable Blue Weber agave, no additives, and time-honored methods that respect its roots and tradition. Every bottle is meant to drink like super premium tequila without losing the soul of where it comes from.
Just three ingredients. Agave. Water. Yeast. That’s it.
Pablo oversees every step, from selecting the perfect moment to harvest estate-grown agave, to monitoring brix levels, determining cooking times, selecting yeast strains and fermentation length, setting barrel char levels, and deciding the optimal aging period. He even tastes each batch, from the still to right before bottling. His hands-on approach ensures that every bottle reflects the founders’ dedication to tradition and craft.
Every sip is smooth, clean, and made for the moments that matter. Socorro isn’t just any tequila—it’s a celebration of tradition, craft, and community that drinks like luxury tequila while still feeling approachable enough to share with friends. Drink it neat or in a tequila cocktail. Socorro is always versatile and forever delicious.
The world has taken notice. From respected tequila panels to global spirits stages, Socorro has begun to earn its place as a premium tequila recognized for both flavor and integrity. And the world has taken notice. At the 2025 San Francisco World Spirits Competition, Socorro Blanco earned a Double Gold, Reposado a Gold, and Añejo a Silver. At Tequila Matchmaker’s Agavos Awards, both the Blanco and Reposado took Gold, while the Añejo won Silver.
Socorro means “to help”—a name that reflects both purpose and passion. The logo tells this story: agave for our dedication to exceptional tequila, water for life, and helping hands to represent our commitment to giving back.
This is what drives us. This is what’s in every bottle.
Socorro = TO help
Socorro isn’t just tequila—its name is a tribute to heritage, craftsmanship, and the community that honors its roots. The word “Socorro” means “to help,” reflecting both our passion and our promise. Our logo tells this story: the agave symbolizes our dedication to crafting exceptional craft tequila, while the water and helping hands represent our commitment to giving back to communities in
need.
Commitment to Community
At Socorro Tequila, we’re all about giving back to the people in Jalisco who know this craft inside and out. When you pour a glass of our additive-free artisan tequila, you’re also pouring back into the community that helped shape it—through our clean water donations and our charitable initiatives. Salud to that.
