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The Story of Socorro

From a “Crazy Dream” to Reality

In 2016, a Texan, Josh Irving, and an Argentinian, Pablo Antinori, met over tequila through working in the tequila industry and transformed their dream and passion into purpose. Their vision: Create a premium spirit defined by exceptional quality and absolute honesty.

Socorro Tequila was born from a passion for authenticity. Founders, Josh and Pablo, sought to create tequila as it should be—pure, traditional, and meticulously crafted. Pablo’s expertise guides every step of the process, from selecting the perfect moment to harvest estate-grown Blue Weber agave to monitoring the critical brix count, cooking duration, fermentation with specific yeast strains, and ideal aging periods. Nothing escapes his discerning eye, not even the filtration methods. Pablo’s hands-on approach ensures that every bottle reflects both founders’ unwavering commitment to quality and craft.

Our distillery partner was chosen with purpose – they honor traditional methods, cultivate their own agaves, and embrace sustainable practices. This collaboration allows us to deliver on our simple promise: to craft honest tequila, como debe ser.

Socorro Tequila contains just three ingredients—100% Blue Weber agave, yeast, and water.
No additives. No shortcuts.

Socorro = TO help

Socorro isn’t just tequila—it’s namesake is a tribute to heritage, craftsmanship, and to the community that honor its roots. The name ‘Socorro’ means “to help” — a name that reflects both our passion and commitment. Our logo tells this story: the agave symbolizes our dedication to crafting exceptional tequila, while the water and the helping hands represent our commitment to giving back to communities in need.

Commitment to Community

At Socorro Tequila, we’re all about giving back to the people in Jalisco who know this craft inside and out. So, when you pour yourself a glass of our pure and honest tequila (and we definitely think you should!), you’re pouring back into the community and helping out too.
So, salud to that!

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