Tequila Made The Way It Should Be

It was a bold move. After selling some of the biggest tequila brands, spirits industry veterans Josh Irving and Pablo Antinori struck out on their own in 2020. Their goal: craft world-class tequila in Arandas, Jalisco, Mexico, using traditional methods and 100% estate-grown Blue Weber agave. Tequila made the way it should be.

The result is Socorro Tequila, a spirit born from passion and defined by uncompromising quality. We craft honest tequila como debe ser: 100% sustainable Blue Weber agave, no additives, and time-honored methods that respect its roots and tradition.

Just three ingredients. Agave. Water. Yeast. That’s it.

Pablo oversees every step, from selecting the perfect moment to harvest estate-grown agave, to monitoring brix levels, determining cooking times, selecting yeast strains and fermentation length, setting barrel char levels, and deciding the optimal aging period. He even tastes each batch, from the still to right before bottling. His hands-on approach ensures that every bottle reflects the founders’ dedication to tradition and craft.

Every sip is smooth, clean, and made for the moments that matter. Socorro isn’t just tequila—it’s a celebration of tradition, craft, and community.

And the world has taken notice. At the 2025 San Francisco World Spirits Competition, Socorro Blanco earned a Double Gold, Reposado a Gold, and Añejo a Silver. At Tequila Matchmaker’s Agavos Awards, both the Blanco and Reposado took Gold, while the Añejo won Silver.

Socorro means “to help”—a name that reflects both purpose and passion. The logo tells this story: agave for our dedication to exceptional tequila, water for life, and helping hands to represent our commitment to giving back.

This is what drives us. This is what’s in every bottle.