The Spirit of Socorro

Socorro means help. It means aid. It means support. From the start, that’s been our purpose and our passion. It’s in our logo. It’s who we are. We’ve brought clean drinking water to communities in Jalisco, Mexico, and we’ve helped orphanages and nursing homes in need.

In our logo, the agave represents our resource, the helping hands are our passion, and the water symbolizes our promise to give back. It’s a reminder that every drop of tequila creates an opportunity to support someone else.

As our tequila has grown, so has our commitment. We’re still delivering clean drinking water and supporting vulnerable communities in Jalisco, Mexico. Now we’re extending that same spirit here at home through charitable initiatives and donations across the U.S. Being a traditional tequila brand for us means honoring where we come from and who we serve—not just how we make what’s in the glass.

This is The Spirit of Socorro—the spirit that binds us, the spirit that connects us all.